Our History

Since 1970, Automotor has focused on being a reliable company, with permanent innovation and a commitment to its customers.


Automotor was born in July 1970 with a project of three young entrepreneurs who saw the opportunity to innovate in the automotive sector and be able to bring highly valued brands at an international level to all Paraguayans. They loaded their dreams, their ideas and hopes into the same car and under the Alfa Romeo brand they took their first steps in the national market.

The representation of the Isuzu brand arrived in the same year.


The company was located on Luis Alberto Herrera Street, almost Tacuary. There, 30 employees worked intensively in that location until 1982, then the company moved to Avenida Artigas No. 1921, its current location, where today there are more than 600 employees.


The South Korean brand Hyundai was incorporated, and brought with it specialization in light and commercial vehicles, and also in machinery from the beginning.


Hyundai Construction Equipment, owned by Hyundai Heavy Industries, one of the largest corporations in Korea, joins the Automotor brand portfolio, with a wide range of construction machinery and forklifts.


The Chinese automotive brand Geely arrives in the country with the firm commitment to consolidate itself and become one of the leading brands in Paraguay.


The renowned Italian brand Maserati reaches the Paraguayan market with its entire range of models that targets a high segment.


Repsol, lubricants of Spanish origin and of great global prestige, joins our portfolio of solutions with its ranges focused on the automobile, truck, industrial machinery, agricultural and motorcycle segments.

Our Mission

Establish a lasting relationship with our clients through the solution of their needs, from automotive mobility to work equipment, achieving their satisfaction with the economic and moral support of the company and the professional service of its employees.

Our Vision

To be the client's first choice thanks to reliability and innovation applied to permanent development and sustained growth, with the help of technology, commitment and proactivity of the staff.

Our Values










Automotor recognized as Great Place to Work

Celebrating our Organizational Culture.

We are proud to announce that Automotor has obtained certification as a Great Place to Work by the prestigious organization Great Place to Work, recognized worldwide for its evaluation and distinction of the best work environments.

This recognition is a testimony of our commitment to a solid organizational culture and the well-being of our team.

This certification reflects our commitment to providing a workplace that fosters credibility, respect, fairness, camaraderie and pride.

At Automotor, we firmly believe that a strong organizational culture is fundamental to the success of our company and the well-being of our team.

With over five decades of history, we reaffirm our commitment to being a place where each member of our team can thrive and contribute to the overall success of the organization.

We are proud to be a Great Place to Work!

Distribution Center

To reach the entire country, we have a logistics center with 23 hectares of land and 21,600m2 of warehouses, it is strategically located in the city of Limpio, which allows optimization in the distribution of units.

The logistics center offers a comprehensive service that includes the reception of vehicles, from their arrival at the port, transportation in modern storks, storage and various processes that include: equipment, PDI, bodywork and painting, and transfer to dealerships nationwide.